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Use cases

IPinfo for Advertising Technology

The Adtech industry is growing and evolving every day to drive digital marketing campaigns worldwide and generate new business. Connecting with customers and promoting the next big thing means building a rock-solid data-backed foundation, so your team can keep up with the rapidly changing industry.

IPinfo provides the most accurate IP address data, so your Adtech company can offer more robust and comprehensive solutions.

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IPinfo works with some of the top companies from the world of Advertising

Over 100,000 businesses and developers depend on us to provide some of the most important data when it comes to Adtech.

  • Clearbit
  • 6sense
  • Parsely
  • Everest
  • Powerful IP address data to help you pull ahead of the competition and stay there

    When it comes to Adtech, strategy is key. Your job is to help businesses get the most out of their advertising efforts, and it's our job to help get you there. IPinfo is the teammate your business needs to develop your reputation as the industry's best. Our accurate IP address data can help you build out your services, track key metrics, and increase conversion rates from start to finish.

  • Advertising innovation that’s here to stay

    Like Adtech, IPinfo is a newer solution that has seen exponential growth and expansion in recent years. We're proud of our status as a newer face in the industry. Our stats mean we're doing something right. We process over 50 billion API requests a month, and we're only getting faster. IP address data is a powerful resource. When that data is as fast and accurate as ours, it's invaluable to Adtech companies looking to enhance their results and bolster their offerings.

We’re proud to serve some of the most recognized names in advertising industry

Max Bodnar
Max BodnarFounder & Head of Technical Department, Adinteg

We are using geolocation data to target ads to geographic locations and have been working with another IP data provider for some years. Over time, I have received complaints from users about not accurately pinpointing their locations which is why we decided to test IPinfo.io.We chose to work with IPinfo.io's Geolocation datasets because of their high accuracy in pinpointing users' location and easy database update. They also had excellent user support and offered a fair price.

Details on location, hosted domains, ranges, and much more

IPinfo's proprietary IP address data sets are the results of a concentrated strategy consisting of constant web scraping, collecting and analyzing data, and daily manual updates. It's how we keep data precise and reliable in real-time.

We supply endpoints that return crucial information on ASNs, companies, domains, rangers, privacy status (VPN, proxy, tor, relay), abuse cases, and more. We're constantly improving and enhancing our product. New features are rolled out regularly.

Here are just a few examples of what we can do for businesses in the AdTech space:

  • Detailed Competitors Research

    Understanding the competitor's reach is one of the best ways to ensure that you are in a position to stay competitive. Adtech companies can leverage IPinfo Reverse IP API to obtain real-time IP address data, including a comprehensive list of domains that are hosted under an IP address ranked by domain authority.

  • Track Malicious Traffic

    Separate true advertising generated traffic from malicious ones with IPinfo's Privacy Detection API. Locate and quantify proxy use, VPNs, and hosting provider connections that can be used to mask one's true IP address and tunnel traffic.

  • Personalized and Targeted Advertising Campaigns

    IPinfo's IP geolocation API center helps your Adtech business create more personalized and targeted advertisements. Send out location-based discounts to clients. Go even further with the Mobile Carrier Detection API to strike deals with IP to Company API to customize the ad experience for business domains.

An API to expand Adtech reach, customization, marketing, and more